Online Travel Agent: booking.com
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dimanche 29 novembre 2009
vendredi 27 novembre 2009
Cheap hotels gain as U.S. travelers skip $500 rooms
http://www.hotelmarketing.com/index.php/content/article/cheap_hotels_gain_as_us_travelers_skip_500_rooms/
This new concept of boutique hotels with luxury amenities at low price is a good way to target customers who don't have a high budget for holidays because of the economic crisis. Now, guests are looking for cheaper hotels and the online retailers, such as expedia, favor this new trend. That is why it allows boutique hotel to differentiate itself from competitors. Moreover, clients can take advantage of this concept since they still stay in luxury hotels yet they do not have to spend a lot of money. So boutique hotel may attract either people who have lost their savings and was used to travel or people who wish to enjoy an experience in luxury hotel.
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