Characteristics of OTAs

Customer reach
- Single travellers, groups, business men, couples and families
- From 18 to 60 years old
- Look for good deals
- Customers who don't have a fix idea of their destinations/ hotels
- Different nationalities

Customer Communication Methods
- Newsletter
- Social media like twitter or facebook
- RSS
- Customer account on the website

Types of product sold
- Hotel rooms
- Flights
- Cars rental
- Cruises
- Activities
- Guides
- Packages
- Thalasso/Spa
- Presents
- Custom-made Travels

Special Promotion capabilities
- Last minute booking
- Refund if cheaper prices on other OTAs
- Booking in advance
- Special promotion for fairs
- Specific day for promotion

Online conditions + fees
- Insurances
- Additional fees for luggage
- Special conditions for cancellation

Affiliate program
- Yes

Affiliate program payment structure
-Remuneration according to the percentage of the turnover

Info for hoteliers
- Possibilities for a Partnership
- Video introducing the benefits of a partnership