Where digital media is heading in 2010

This article deals with the different way to communicate by using new technologies. I have already talked in my blog about the importance of the creativity in the communication. Indeed it attracts the clients’ curiosity and may create a buzz. Using new technologies implies to be engage and relevant to differ from competitors.

One of the special features of new technologies is that it evolves very quickly, and hotels or OTAs have to adapt themselves in order to use efficiently these tools. For example, a new application is available on I-phone and permits to the owner to book a hotel’s room. Advertisers use also online display or viral video.

Hoteliers should use it cautiously in order to not be too intrusive in clients’ life; otherwise people could reject information if they are undergoing too much advertising. Indeed, people use every day technologies like mobile phone, computer, Internet, social media…