Hilton partners with Paramount for blockbuster

In the new movie, Up In The Air, Hilton Hotels appear in different scene. Indeed, the movie deals with business traveler who travels all over the world. It was so an ingenious idea for Hilton to do a brand association with this movie.

• Firstly, it promote the different properties of Hilton Hotels. Spectators may be interested by one of the hotel by viewing the decoration, the atmosphere and the services.
• Moreover, it may relaunch the business segment which was affected by the economic crisis
• Finally, spectators identify generally themselves to a character of movies or series, and by this way, they are influenced by the brand of the product used by the character. It leads to the consumption of the product used in the movie.
  
  

IStay characteristics

• The original iStay sets the industry standard,
• The booking process is simple for your guests,
• The single screen and interactive experience improves conversion .
  · At a single glance, guests see availability on an interactive calendar. With a click on dates, guests will see rates and available rooms update dynamically on one screen.
  · Guests easily compare all their options, making the decision to book easy.
  · Complete stay customization delivers higher guest satisfaction.
• Usability tested by consumers and endorsed by hoteliers.
• Award-Winning design.
• Every iStay is customizable for your hotel.
  · Guests can not only enhance their room by adding amenities, but they can also customize their packages the same way.
  
• Merchandise more, convert more and profit more from online bookings.

Analyse Website

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Analyse Website

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Comparison Hotel Direct Website

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Comparison Hotel Direct Website

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Advanced social networking for travelers

This article explains how to become somebody thanks to the social media. Indeed, it matters when companies or hotels are now looking for their customers' satisfactions on social media, but they are not necessary paying attention to all of them.
The writter gives us 7 criteria, here are some:

• Be interesting by being active on Internet: particpate to forum, correspond with other blogger or twitter, react to other posts
• Get a credible blog which is not only focused on you, but rather one which can help travellers by providing information about hotels where you were.
• Join the conversation by giving your opinion on your personal experiences
• Speak up by speaking openly and linking your comments to the travel company's blog

I have choosen this article because it is exactly what we are doing in e-business course, and I think it matters to be somebody on Internet because it may catch the attentin of company if we talk about them.

Novotel opens in Christchurch

On 25th January 2010, Novotel has opened a hotel in Christchurch Cathedral Square in New Zealand. Novotel takes the place of the Warner's Hotel, present in Christchurch for 150 years.
Novotel had to work on restoring the previous hotel while constructing a new building.
The aim of this hotel is to offer guests a blend of heritage and modern thanks to a cutting edge design and exceptional local art.
General Manager wants also to offer a first-rate modern hotel.
It targets businessmen thanks to its meetings rooms, as well as leisure segment for families or couple who want to test this unique experience.