A new concept : Barbie's bedroom in Plaza Athenee , I'm not sure that it fits with the hotel customers: http://bit.ly/c1o6mr... or may it could fit with eccentric Americans!
However, it is a good action of co-branding : relaunch a product and associate it to a luxurious brand!
I personnally think it a wonderful idea to attract a new clientele and innovate. So it could change a little the old fashion identity of this hotel. Moreover, there are many celebrities who stay in this hotel, such as Sarah Jessica Parker who embodies fashion :)
I personnally think it a wonderful idea to attract a new clientele and innovate. So it could change a little the old fashion identity of this hotel. Moreover, there are many celebrities who stay in this hotel, such as Sarah Jessica Parker who embodies fashion :)
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